Description

Introducing Joico Blonde Life Violet Shampoo 300ml, the definitive choice for maintaining the brilliance of blonde hair. This advanced formula harnesses the power of violet pigments to effectively neutralise brassy tones, ensuring your hair remains radiant and true to its cool, icy hue. Unlike conventional shampoos, it serves as a strategic ally in your hair care routine, providing precision in toning for results that are both immediate and long-lasting.

Key Benefits:

• Brass-Neutralising Formula: Instantly eliminates unwanted yellow undertones for a polished finish.
• Sulphate-Free: Cleanses gently without harsh sulphates, preserving essential moisture.
• Moisturising Action: Enriched to prevent dryness, promoting healthier, vibrant hair.
• Trusted Quality: Joico’s commitment to excellence ensures you receive a reliable product.
• Generous Size: The 300ml bottle offers substantial value, making it a smart addition to your regimen.

How to use:

1. Begin with wet hair and apply a small amount of shampoo.
2. Massage thoroughly into the scalp and hair, focusing on areas prone to brassiness.
3. Allow the shampoo to sit for a few minutes to maximise toning effects.
4. Rinse thoroughly with water.
5. For best results, follow with a conditioner from the Joico Blonde Life range.